Mentions of past presidential administrations and former Secretary of State Hillary Clinton have pepperedforeignmediacoverage in the run-up to the 2020 election. Though largely out of the political spotlight these days, these individuals—namely, former Presidents Obama, Bush and bothClintons—serve as useful figures to evoke strong emotional responses from Americans because of their familiarity to voters and their records as politicians.
Given the vitriolic 2016 general election between then candidates Donald Trump and Hillary Clinton and controversies under the Obama, Bush and Bill Clinton administrations, these politicians can ignite deep-seated tensions. Foreign outlets attempt to highlight these tensions and weave controversial narratives back into the current news cycle to further polarize the American electorate headed into the 2020 election.
To better understand those narratives employed by foreign state-sponsored media, FIE 2020 tracked mentions of Presidents Obama, Bush and both Clintons in Iran’s PressTV and Russia’s RT and Sputnik News from January 1, 2019 to the present. Here are some consistent themes that emerge with regard to each.
Former Secretary of State Hillary Clinton
Former Secretary of State Hillary Clinton is regularly featured—and demonized—in both Russian and Iranian state media outlets. Clinton’s mentions typically use inflammatory language: Words like “crazy” and “narcissistic” are more common among headlines. Articles about Clinton are often sensationalist and even conspiratorial: One Sputnik News article implies Clinton might have been celebrating that Senator Bernie Sanders suffered a heart attack, an interview published by Sputnik asserts Clinton “famously wanted to kill [Julian] Assange” and a PressTV interview alleges Clinton was “funneling” weapons to ISIS during her time as Secretary of State. Both countries’ state media appear to use attacks on Clinton as a way to mobilize American populists and diminish the credibility of the U.S. political establishment.
Count Clinton’s mentions in RT and Sputnik News and it becomes clear that she remains a fixture for Kremlin media in 2020 (see Figure 11 below). With 247 total mentions from January 1 to December 29, 2019, Clinton received nearly the same amount of mentions as Obama (192), Bush (28) and Bill Clinton (69) combined. Within that time frame, 55% of Clinton’s mentions were negative, 44% were neutral and just 1% of her mentions were positive. Articles in Iran’s PressTV follow similar trends, though there are far fewer total mentions and negative mentions of Clinton. From January 1, 2019 to January 20, 2020, Clinton received 78 mentions, 29% of which were negative, 68% neutral and 3% positive.
According to FIE’s previous analysis, the proportions of Clinton’s mentions in Russian state media most closely align with those of former Vice President Joe Biden, highlighting RT and Sputnik’s disdain for establishment politicians. With regard to PressTV coverage, Clinton’s mentions most closely align with both Biden and President Trump, showcasing Iranian attempts to tarnish both establishment Democratic politicians as well as Trump, whose administration has had tensions with Iran.
Negative mentions of Hillary Clinton in Russian and Iranian state media usually align with the following narratives and themes:
Establishment – Clinton is often painted as part of a corrupt establishment elite and as a toxic figure for the future of the Democratic Party
Former President Barack Obama also features prominently in both Russian and Iranian media. Mentions of Obama run the gamut in tone, ranging from the mundane to highly critical.
From January 1 to December 29, 2019, Obama saw 192 total mentions in the Russian media. Like Clinton, Obama received far more negative mentions (36%) compared to positive (2%). In Iran’s PressTV, Obama saw 28% negative mentions compared to 8% positive.
Former President Bill Clinton receives a fair amount of mentions from both Russian media (69 mentions) and Iranian media (48 mentions). Though Clinton is discussed mainly in neutral terms, he sees far more negative mentions than positive. In Russia’s RT and Sputnik, 39% of Clinton’s mentions were negative; in Iran’s PressTV, 38% of his mentions were negative.
Many of Clinton’s negative mentions highlight varying accusations of corruption and suggestions of criminality—both as president and in conjunction with Hillary Clinton. That said, former President Bill Clinton has recently gained more traction in the foreign press in two specific contexts:
Covered the least by both outlets, former President Bush receives roughly the same amount of mentions in Russian media (28) and Iranian media (31).
Though his mentions are close in volume, Bush is clearly less popular with the Iranian press. From January 1, 2019 to January 20, 2020, 58% of Bush’s PressTV mentions were negative. By contrast, from January 1 to December 29, 2019, 36% of Bush’s mentions in Russian media were negative.