How Russia Wins an Election
December 13, 2016
Did Russia just put its man in the White House? Americans are furiously debating the question as intelligence reports leak, Donald Trump tweets his doubts and Congress vows to investigate.
As analysts who have spent years studying Russia’s influence campaigns, we’re confident the spooks have it mostly right: The Kremlin ran a sophisticated, multilayered operation that aimed to sow chaos in the U.S. political system, if not to elect Trump outright. But you don’t need a security clearance or a background in spycraft to come to that conclusion. All you need to do is open your eyes.
So how did Putin do it?
It wasn’t by hacking election machines or manipulating the results, as some have suggested. That would be too crude. The Kremlin’s canny operatives didn’t change votes; they won them, influencing voters to choose Russia’s preferred outcome by pushing stolen information at just the right time—through slanted, or outright false stories on social media. As we detail in our recent report, based on 30 months of closely watching Russia’s online influence operations and monitoring some 7,000 accounts, the Kremlin’s troll army swarmed the web to spread disinformation and undermine trust in the electoral system.