Bruce Hirsh, the Principal and Founder of Tailwind Global Strategies LLC, has nearly three decades of experience developing and implementing solutions to complex global problems both in the United States and internationally. With the benefit of 18 years in leadership positions in the Executive Branch and Congress, he understands how to work at the nexus of policy, process, and personalities to advance solutions and achieve results for businesses seeking to expand their footprint in key markets and achieve their policy priorities.
In a sensitive and unpredictable period for companies who trade internationally, Tailwind provides reliable interpretations of the latest developments and their consequences for clients’ bottom lines, and advises clients on how best to minimize risk and maximize business opportunities. In doing so, Tailwind draws on Mr. Hirsh’s deep knowledge of substantive trade and regulatory issues, as well as U.S. and international policy-making institutions. Over the course of his government career, Bruce developed U.S. government positions, initiatives and legislation on a variety of topics and built broad-based coalitions in the WTO, APEC and elsewhere to advance initiatives internationally.
Prior to establishing Tailwind, Bruce worked as Assistant U.S. Trade Representative for Japan, Korea, and APEC, where he negotiated Japan-related provisions of the Trans-Pacific Partnership agreement and represented the United States at Senior Official meetings under APEC and the U.S.-Korea Free Trade Agreement. He also developed and successfully executed strategies for addressing market access and regulatory hurdles in collaboration with private sector stakeholders. As Deputy Assistant USTR for WTO and Multilateral Affairs, he was lead U.S. negotiator for WTO Trade Facilitation, helping to set up the successful conclusion of the first multilateral WTO agreement in two decades, the Trade Facilitation Agreement.
From 2011 to 2014, Bruce was Chief International Trade Counsel for the U.S. Senate Committee on Finance, where he was Chairman Max Baucus’s principal advisor on international trade and economic matters and advised Members of the Committee and the Democratic Caucus on these issues. In that role, he negotiated the Baucus-Camp trade promotion authority legislation.
Bruce also served at USTR as Chief Counsel for Dispute Settlement and as Legal Advisor to the U.S. Mission to the WTO in Geneva, Switzerland. Before joining USTR in 1998, he practiced law in Washington, DC and Tokyo, Japan.