Nnamdi O. Madichie is a Professor of Marketing and Entrepreneurship at the School of Graduate Studies, University of Kigali, Rwanda. His research lies at the intersection of Marketing and Entrepreneurship with implications for interrogating the efforts of African economies at not only leveraging on the African Continental Free Trade Area (AfCFTA), but also achieving the UN sustainable development goals. In addition to serving as manuscript reviewer for top journals such as the Journal of Small Business Management (Wiley), Thunderbird International Business Review (Wiley) among others, Professor Madichie sits on the editorial board of leading journals such as Management Decision, Journal of Small Business and Enterprise Development (Emerald), and the International Journal of Entrepreneurship and Innovation (Sage), he has researched and published widely on business and management in Africa.